The AMA Health Care Interoperability and Innovation Challenge


Disclaimer: This set of answers is intended to provide general guidance. Please see the “Official Challenge Rules” for details governing the Challenge. In the event of a conflict between this document and the Official Challenge Rules, the Rules shall govern.

What is the AMA’s Integrated Health Model Initiative™?

America spends over three trillion dollars a year on health care and generates more health data than ever before. Yet some of the most meaningful data is still inaccessible and incomplete. The American Medical Association’s Integrated Health Model Initiative™ (IHMI) is a collaborative effort across health care and technology stakeholders that will unleash a new era of better, more effective patient care. IHMI supports a market-informed, continuous learning environment to enable interoperable technology solutions and care models that evolve with real-world use and feedback. 

IHMI uses the best available science to incorporate essential data elements around function, state and patient goals. It includes:

  • Collaborative communities around costly and burdensome clinical areas
  • A physician-led validation process to review clinical applicability
  • A data model for organizing and exchanging information

What is this Challenge about, and how does it tie to the AMA’s IHMI collaborative ecosystem?

IHMI seeks to evolve available health data to depict a complete picture of a patient’s journey—from wellness to illness to treatment and beyond—that allows health care delivery to fully focus on patient function, state, outcomes and goals. This includes a long-term focus on identifying, developing and reviewing new data elements, as well as associated relationships and rules using a clinical review process. The clinical review process is a physician-based peer review process that examines the science supporting a proposed set of data elements’ associated relationships and rules. IHMI will then allow the exchange of platform-agnostic, clinically valid health data. One area of particular interest is the use of mobile technology to transform health care to improve the patient-physician relationship. This Challenge focuses on exploring possibilities in this space.

The Challenge seeks to:

(1) Inform the mobile device and app developer community, as well as the startup ecosystem about IHMI.

(2) Understand the possibilities around the use of mobile technologies to enable remote patient monitoring. This includes examining patient-physician interaction models, as well as providing feedback to patients to improve management of chronic disease.

What is the problem this Challenge is trying to address?
This Challenge is an open call for solutions that allow patients to remotely monitor and manage their health care in a manner that places a minimum burden on physicians. This requires the development of a supporting patient-physician interaction model that optimizes physician time and patient outcomes. Solutions that focus on data sharing are of particular interest.

Entrants are asked to present solutions that demonstrate how data related to remote patient monitoring is captured on a mobile device, transferred to a clinician’s practice and incorporated into a physician’s workflow, resulting in meaningful feedback to patients.

What kind of ideas are Entrants asked to submit?
Entrants are asked to present ideas on how to:

  1. Import (or transfer) patient-generated data from a mobile device or a mobile application into one or more phases of a provider’s health data management cycle. Examples of phases: assessment of current state, risk stratification, goal definition (both patient and physician), treatment plan, intervention(s), recording of observed outcomes, re-assessment.
  2. Extract (or transfer) data from one or more aspects of the physician health data management cycle and send it back into a mobile app or mobile device, so patients can view, track and ultimately act upon the information relative to their goals or even share it with other physicians.

Who is eligible to participate?
Entry is open only to Startup Entities (an Individual or Team that on date of Entry has (a) received less than $5 million in funding; and (b) has earned less than $500,000 in annual revenue). Please review the “Official Challenge Rules” for additional details.

Who is not eligible to participate?
The following are not eligible to enter the Challenge if, during the Challenge, they were or become:

  • Employees of the Challenge sponsor (Google)
  • Employees of the Challenge administrator (AMA)
  • Employees of companies or entities affiliated with Google, the AMA or Medstro
  • Any vendors of companies or entities affiliated with Google, the AMA or Medstro
  • Any Direct Family Members (parent, son, daughter or sibling) of any such employees
  • Challenge Judges or their Direct Family Members
  • Anyone involved in designing, developing, judging, sponsoring or administering the Challenge (or their direct family members)
  • A citizen or resident of
  • A country on the list of designated countries of State Sponsored Terrorism, as contained in the U.S.
    Department of State website
  • Canada, Mexico or Brazil
  • Any jurisdictions where the Challenge may be prohibited
  • A resident of any European Union country covered by the General Data Protection Regulation

How to submit an Entry?
To enter, complete all fields on the Official Entry Form on the website. Each Entry should include any supporting material, including diagrams, videos, drawings, etc. Entry is only available online. Submissions in person, by mail or other means will not be accepted. Each Entry must be received during the Challenge Entry Period and must include the following:

  1. Title (required)
  2. Description of solution (required)
  3. Relevant external links (optional)
  4. Image (optional)
  5. Add Team members (titles optional)

The maximum size of uploaded files is as follows:

  • Maximum image file size: 40 MB
  • Maximum video file size: 300 MB
  • Maximum other file size: 200 MB

Each Entry must include the Entrant’s contact information, Team name, Team Leader, names of all Team members, a description of the problem that the solution will solve, and the capabilities and functionality of the proposed solution according to the instructions posted in the “Official Challenge Rules”. The individual who submits the Entry will be considered the Team’s leader.

Can winners of another contest enter?
Yes. The fact that an Entrant won another contest is not a bar to entry. As long as the Entrant is the owner of the intellectual property rights to the Entry and is able to give the AMA a license to publish the Entry on the Challenge website, the Entrant can enter the innovation Challenge. 

Are there entry fees? What expenses can contest Entrants anticipate incurring?
There are no entry fees. In phase 2 of the Challenge, finalists will be asked to travel to Boston to make a live presentation.  Finalists will be expected to arrange their own transportation to, and housing in, Boston.

Does every entry receive a prize?
Yes, every Entry deemed “qualified” by the Challenge administrator (the AMA) will receive an entry prize of $3,000 in Google Cloud credit. Prizes are all in Google Cloud credits.

What are the prizes for the winners?
1st place: $25,000 Google Cloud credits
2nd place: $15,000 Google Cloud credits
3rd place: $10,000 Google Cloud credits

If I submit multiple entries, can I receive $3,000 Google Cloud credits for each Entry?
No. The maximum entry prize for an individual is $3,000 Google Cloud credits no matter how many entries are submitted. If you enter as part of a Team and someone on your Team has already received $3,000 Google Cloud credits, your entire Team is no longer eligible for an entry prize.

What is the timeline of the Challenge?


Planned completion date


April 6, 2018

Challenge Entry Period starts

April 6, 2018

Challenge Entry Period ends

June 7, 2018

Challenge Judging Period starts

June 8, 2018

Challenge Judging Period ends

June 18, 2018

Finalists announced (phase 1 of selection)

June 22, 2018

The Challenge Live Presentation (announcement of winners)

June 28, 2018

During the Challenge Entry Period, submissions will be posted online for the public to vote on. Can I ask my friends and family to vote for my Entry?

Yes. Four finalists in the Challenge will be chosen by crowdsource voting, and four finalists will be chosen by Challenge Judges for a total of eight finalists. You are welcome to ask your friends and family to vote for your Entry during crowdsource voting. An individual can vote once in crowdsource voting. Multiple votes by the same person, votes using fraudulent or false social media profiles, votes by bots or other automated means or any other fraudulent activity can be grounds for disqualification.

Will the crowdsource vote totals be posted?
Yes. The Challenge administrator will publicly post crowdsource voting totals for the public to see.

Will votes by the Challenge Judges be posted?
No, votes by Challenge Judges will not be posted.

Will the public be able to post a comment about my Entry? What if I don’t like what is being stated about my Entry?
The public will be invited to vote and comment on each Entry. Unless a comment is deemed by the Challenge administrator to be offensive or in poor taste, public comments will be posted.

After I submit my Entry, for how long will my Entry be posted? Is there some guaranteed minimum amount of time my Entry will be posted?
The administrator intends to post entries on a first-come, first-served basis. The Challenge administrator plans to post each Entry a minimum of two weeks on the Challenge website.

What if I can’t travel to Boston for the live presentation? Or, if we are entering as a Team, what if none of our Team members can make the trip?
Each finalist is asked to send a representative to make a live presentation to Challenge Judges in Boston (currently scheduled for June 28, 2018). Failure to attend the Live Presentation may cause the finalist(s) to forfeit their Entry. The administrator, in its sole discretion, will decide whether an Entry is forfeit.

What are the parameters on what I can include in the Phase 2 live presentation? Can I include videos? Charts? Graphs? Other Team presenters?
Each Entry’s representative is limited to 5 minutes during the live presentation competition.

How many people on my Team can participate in the live presentation?
One representative can make a live presentation to the Judges. Other Team supporters cannot be part of the live presentation.

What is the AMA going to do with my submission?
The Challenge administrator (the AMA) will (1) post each qualified Entry on the Challenge website for crowdsource voting and comment; and (2) submit the Entry for voting by the Challenge Judges.  

Who are the Judges? What are their backgrounds?
The Judges will be selected by the AMA.

Can I talk to the Judges in phase 1 of the Challenge?

What rights do I have to have to submit an Entry?
By submitting an Entry, you warrant and represent that you either own the intellectual property rights to the Entry or have appropriate licensing rights that allow you to submit an Entry.

If you do not own the intellectual property rights, you must have a license that allows you to sublicense the IP rights to the AMA to allow the AMA to publicly post the Entry.

Because all Qualified Entries will be published on the Challenge website, all Entrants should secure the IP rights to their Entry before entering the Challenge.

Will I have to give up my intellectual property rights to enter the Challenge?
No, Entrants will continue to own the IP rights to their entries. The AMA only asks that Entrants give the AMA a worldwide, perpetual, non-revocable license to post the Qualified Entry on the Challenge website.

What happens if my rights to the IP rights to my Entry are challenged?
At the Challenge administrator’s discretion, an Entry whose ownership is claimed by a third party may be (a) disqualified; (b) allowed to compete or (c) held in suspension while the Challenge administrator considers the matter.

What if I don’t want my Entry to be published?
Each Entrant’s consent to posting of an Entry is a condition of Entry to the Challenge. If you don’t want your Entry to be published on the Challenge website, you should promptly withdraw your Entry before it is posted.

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