The AMA Health Care Interoperability and Innovation Challenge




Challenge Administrator:

 American Medical Association (“AMA”)

330 N. Wabash, Chicago, IL 60611


AMA’s Integrated Health Model Initiative:

America spends over three trillion dollars a year on health care and generates more health data than ever before. Yet some of the most meaningful data is still inaccessible and incomplete.

The AMA’s Integrated Health Model Initiative (IHMI) is a collaborative effort across health care and technology stakeholders that will unleash a new era of better, more effective patient care.

IHMI supports a market-informed, continuous learning environment to enable interoperable technology solutions and care models that evolve with real-world use and feedback.

IHMI uses the best available science to incorporate essential data elements around function, state and patient goals.

  • collaborative communities around costly and burdensome clinical areas;
  • a physician-led validation process to review clinical applicability; and
  • a data model for organizing and exchanging information.

IHMI fills the national imperative to pioneer a shared framework for organizing health data, emphasizing patient centric information, and refining data elements to those most predictive of achieving better outcomes.  By offering a common data model for the health system to collect, organize, exchange and analyze critical data elements, IHMI imagines all clinicians equipped with essential information to shift care plans towards achieving outcomes that are more relevant to a patient’s quality of life and consistent with the patient’s lifestyle, goals, and health status. 

The American Medical Association Health Care Interoperability and Innovation Challenge (“Challenge”):

America spends over three trillion dollars a year on health care and generates more health data than ever before. Yet some of the most meaningful data is still inaccessible and incomplete. The American Medical Association’s Integrated Health Model Initiative™ (IHMI) is a collaborative effort across health care and technology stakeholders that will unleash a new era of better, more effective patient care. IHMI supports a market-informed, continuous learning environment to enable interoperable technology solutions and care models that evolve with real-world use and feedback.

IHMI uses the best available science to incorporate essential data elements around function, state and patient goals. It includes:

  1. Collaborative communities around costly and burdensome clinical areas
  2. A physician-led validation process to review clinical applicability
  3. A data model for organizing and exchanging information

What is this Challenge about, and how does it tie to the AMA’s IHMI collaborative ecosystem?

IHMI seeks to evolve available health data to depict a complete picture of a patient’s journey—from wellness to illness to treatment and beyond—that allows health care delivery to fully focus on patient function, state, outcomes and goals. This includes a long-term focus on identifying, developing and reviewing new data elements, as well as associated relationships and rules using a clinical review process. The clinical review process is a physician-based peer review process that examines the science supporting a proposed set of data elements associated relationships and rules. IHMI will then allow the exchange of platform-agnostic, clinically valid health data. One area of particular interest is the use of mobile technology to transform health care to improve the patient-physician relationship. This Challenge focuses on exploring possibilities in this space.

The Challenge seeks to:

  1. Inform the mobile device and app developer community, as well as the start-up ecosystem about IHMI.
  2. Understand the possibilities around the use of mobile technologies to enable remote patient monitoring. This includes examining patient-physician interaction models, as well as providing feedback to patients to improve management of chronic disease.

The Challenge problem statement

This Challenge is an open call for solutions that allow patients to remotely monitor and manage their health care in a manner that places a minimum burden on physicians. This requires the development of a supporting patient-physician interaction model that optimizes physician time and patient outcomes. Solutions that focus on data sharing are of particular interest.

Entrants are asked to present solutions that demonstrate how data related to remote patient monitoring is captured on a mobile device and transferred to a clinician’s practice, incorporated into a physician’s workflow resulting in meaningful feedback to patients.

Specifically, Entrants are asked to present ideas on how to:

  1. Import (or transfer) patient-generated data from a mobile device or a mobile application into one or more phases of a provider’s health data management cycle. Examples of phases: Assessment of current state, risk stratification, goal definition (both patient and physician), treatment plan, intervention(s), recording of observed outcomes, re-assessment.
  2. Extract (or transfer) data from one or more aspects of the physician health data management cycle and send it back into a mobile app or mobile device so patients can view, track and ultimately act upon the information relative to their goals or even share it with other physicians.

Ideally the winning entries will demonstrate how the applicant uses patient-generated health data in meaningful ways to have maximum impact on improving physician workflow, improving clinical outcomes and/or reducing cost in the health care system.


-The Challenge Entry Period (when entries will be accepted) begins at 12:01 a.m. Central Standard Time on Friday, April 6 2018, and ends at 11:59 p.m. Central Standard Time on Thursday, June 7, 2018.  

-The Challenge Judging Period (the period during which crowdsource voting and the Judges will determine Finalists) begins at 12:01 a.m. Central Standard Time on Friday, June 8, 2018 and ends at 11:59 p.m. Central Standard Time on Monday, June 18, 2018.

-The Challenge Finalists will be announced Friday, June 22, 2018.

-The Challenge Live Presentation competition will take place on Thursday, June 28, 2018 at Google Cambridge Campus, Boston Common Room, 355 Main Street, Cambridge, MA 02142.

-After the Live Event Competition, the winners will be announced thereafter.

NOTE: Challenge dates and rules are subject to change by the Challenge Administrator at its sole discretion (for example, the Challenge Administrator may extend the Challenge Entry Period if the number of entries is deemed low)Please see the Challenge website ( for the most current Official Challenge Rules. 

Entries deemed “qualified” by the Challenge Administrator (the American Medical Association) will receive an entry prize of $3,000 in Google Cloud Credits subject to Google Cloud's final discretion.

In addition, the Judges and Challenge Administrator will select three (3) winners (“Winners”) and award the following Prize (collectively “Prizes”):

1st Place Winner: $25,000 Google Cloud Credits

2nd Place Winner: $15,000 Google Cloud Credits

3rd Place Winner:  $10,000 Google Cloud Credits

Prizes won by individuals will be awarded to the individual. Prizes won by a Team will be awarded to the Team Leader and the Team Leader will bear all responsibility for distributing a Team prize to the Team members.  All prizes, including the Qualified Entry Prize, will be awarded directly by Google Cloud to the prize winners.  Following the Live Presentation event, Google Cloud will contact the Qualified Entrants and winners and provide them with their credits. The Judges, Challenge Administrator and Challenge Sponsor have no further obligation to any Entrant, Finalist or Winner after awarding of the Prizes described above. Each Entrant, Finalist or Winner assumes all liabilities associated with entering this Challenge and the receipt of any Prize. An Entrant, Finalist, or Winner may decline advancement in the Challenge and decline any Prize prior to its award. Withdrawal from the Challenge or declining a Prize at any time will nullify an Entrant’s designation as a Finalist or Winner of this Challenge. The Challenge Administrator has the discretion, in the event of a tie, to split prizes.



IMPORTANT: Entry is open only to Start-Up Entities (an Individual or Team which on date of Entry has (a) received less than $5 million in funding; and (b) have not earned, as of the date of Entry, earned less than $500,000 in annual revenue). 

To enter, go to the Challenge Website at and complete all fields of the Official Entry Form on the website.  Each Entry should include any supporting material including diagrams, videos, drawings, etc. Entry is only available online.  Submissions in person, by mail or other means will not be accepted.  Each Entry must be received during the Challenge Entry Period and must include the following:.

  1. Title (required)
  2. Description of solution (required)
  3. Relevant External Links (optional)
  4. Image (optional)
  5. Add Team members (titles optional) 

The maximum size of uploaded files is as follows:

  • Maximum image file size: 40 MB
  • Maximum video file size: 300 MB
  • Maximum other file size: 200 MB

Each Entry must include Entrant’s contact information, Team name, names of all Team members (collectively “Entrant”), a description of the problem the solution will solve, and the capabilities and functionality of the proposed solution according to the instructions posted on the Challenge Website.  These requirements shall be collectively referred to as Entry Requirements.  

Entrants are advised all Qualified Entries will be published on the IHMI website and available to the public.  Entrants should take any necessary means to secure their Intellectual Property (IP) rights before entering.  Entrants are further advised the public will be invited to vote and comment publicly on entries during Phase 1 of the Challenge. 


IMPORTANT: Entry is open only to Start-Up Entities (an individual or Team which on date of Entry has (a) received less than $5 million in funding; and (b) have earned, as of the date of Entry, less than $500,000 in annual revenue). 

Entrants can enter as an Individual or as any type of legal entity recognized in the United States (namely a sole proprietorship, a partnership, corporation or limited liability corporation).  An Entry submitted by two or more Individuals will be regarded as a Team Entry for purposes of the Challenge.

  1. There will be a place on the Official Entry Form to list all Team members. A single individual must be designated to serve as leader (“Team Leader”) for the Team and have authority to make decisions and sign binding legal documents on behalf of the Team and every member of the Team.  Multiple Entries from an individual or Team are allowed provided each Entry addresses a separate and distinct solution for IHMI.
  2. Once Entrant submits an Entry, Entrant can make changes until the end of the Challenge Entry Period (currently scheduled Thursday, June 7, 2018). No substitutions or materially new versions of an Entry will be accepted under any circumstances after the end of the Challenge Entry Period.
  3. All Entries must be completed and submitted by the stated deadlines.
  4. The Challenge is open only to (i) individuals (whether participating alone or as part of a Team) who are 18 years old or older as of their time of Entry and who have not been convicted of a felony or crime of moral turpitude; and (ii) Individuals and Teams which have not declared or been declared in bankruptcy.
  5. An Entrant can submit multiple entries however an individual (whether as an Individual Entrant or as part of a Team Entrant) will only receive a maximum of $3,000 in Google Cloud Credits, regardless of the number of Entries submitted by an Entrant.   If a Team submits an Entry but one of its Team Members has separately submitted a previous Qualified Entry, the Team will be ineligible to receive any Google Cloud Credits for submitting a Qualified Entry.
  6. Utilization of content, technology, materials or other intellectual property not created or owned by Entrant or without authorized license is grounds for disqualification and legal action.
  7. Evidence that an Entrant is misrepresenting or inducing others to misrepresent support or engagement with Entrant’s project is grounds for disqualification.
  8. All information submitted must be non-confidential.

Partnerships, corporations and limited legal liability corporations shall be regarded as a Team.  Each Team must be led by a Team Leader.  The Team Leader must be a citizen of the United States of America.  Each Team may only designate one (1) Team Leader and, when asked by the Challenge Administrator, the Team Leader must be able to show proof of eligibility, including but not limited to, proof of U.S. citizenship or permanent residency, or proof of incorporation. 

The following are not eligible to enter the Challenge if, during the Challenge, they were or become:

   -employees of the Challenge Sponsor (Google);

   -employees of the Challenge Administrator (AMA);

   -employees of companies or entities affiliated with either AMA, Google or Medstro;

   -any vendors of companies or entities affiliated with either AMA, Google or Medstro;

   -any Direct Family Members (parent, son, daughter or sibling) of any such employees;

   -Challenge Judges or their direct family members;

   -anyone involved in designing, developing, judging, sponsoring or administering the Challenge (or their Direct Family Members); or

   -a citizen or resident of

  • a country on the list of designated countries of State Sponsored Terrorism, as contained in the U.S. Department of State website ; or
  • Canada, Mexico or Brazil; or
  • any jurisdictions where the Challenge may be prohibited; or

-a resident of any European Union country covered by the General Data Protection Regulation. 


Challenge Administrator Determines Qualified Entries 

Each Entry will be reviewed for completeness and appropriateness of the Challenge by the Challenge Administrator.  Each Entry which, in the Challenge Administrator’s judgment, reasonably completes all the fields in the Official Entry Form will be deemed a “Qualified Entry”.  If an Entry is not deemed qualified, the Entry will be disqualified. 

CHALLENGE: CONTEST IN 2 PHASES The Challenge will be conducted in 2 Phases.  In Phase 1, eight (8) finalists will be chosen: four (4) of the finalists will be chosen by the Challenge Judges and four (4) of the finalists will be chosen by crowdsource voting.   In Phase 2, each finalist will have an opportunity to compete in a Live Presentation after which the Judges will select the first, second and third place winners of the Challenge.

PHASE 1 – Determining Finalists

Phase 1 – Crowdsource Voting Determines 4 Finalists

Each Qualified Entry will be placed in the AMA’s IHMI Crowd Challenge Showcase (“Crowd Challenge”) on the AMA’s website ( for public feedback and voting.  Placement onto the AMA’s and/or AMA IHMI website does not constitute any endorsement of the Entry or the ideas therein.  The Challenge Administrator reserves the right to edit any and all Entries before posting as it sees fit. 

All Qualified Entries will be posted in an online IHMI Crowd Challenge Showcase for a period of not less than 5 days (“the Crowd Challenge Period”). All Entrants must participate in the Phase 1 Crowd Challenge.  All Qualified Entries will be made public in the Crowd Challenge Showcase relatively promptly after receipt of each Entry. The online Crowd Challenge voting will continue until 11:59 p.m. Central Standard Time on Monday, June 18, 2018. At the end of the Crowd Challenge Period, the top four (4) vote leaders (“Crowdsource Leaders”) will be determined.  Crowdsource voting will take place on the AMA’s website, where all the general terms and conditions and policies of that site will apply.  Crowdsource voters are urged to base their voting based upon the Phase 1 judging criteria described below.   

All crowdsource voting is subject to review, revision and/or approval by the Challenge Administrator.  The Challenge Administrator reserves the right to invalidate or override crowdsource voting talleys at the Challenge Administrator’s sole discretion. 

Phase 1 – Judges Select Four Finalists

After crowdsource voting determines the first four(4) finalists, the remaining Qualified Entries will be judged by Challenge Judges.  The Judges shall base their voting based upon the Phase 1 judging criteria described below.  The Challenge Administrator reserves the right to override Judges’ selection of finalists at the Challenge Administrator’s sole discretion.  

Phase 1 Challenge Judging Criteria

For Phase 1, both crowdsource voters and the Judges should use the same judging criteria, namely:

Adherence to Problem Statement

How well does the submission adhere to/address the problem statement? 


Does the solution promote interoperability and innovation?


Does the presenter clearly state the problem they are solving, how their idea solves the problem and how they will evaluate that it works? Can the idea be realistically implemented in today’s clinical environment and at a reasonable cost?


We are looking for ideas that produce real benefits (cost saving, improved outcomes, better patient experience, etc.). How beneficial would the proposed idea be if it were implemented?] 

The Individual Entrant (for individual entries) or a Team Representative (for Team entries) must be willing to travel to Google Cambridge Campus, Boston Common Room, 355 Main Street, Cambridge, MA 02142 for the June 28, 2018 Live Presentation (Phase 2 of the Challenge) to determine the Winners.  A Finalist (whether an individual or a Team representative) unwilling or unable to travel to Boston to be present for the Live Presentation will be disqualified and, at the Challenge Administrator’s discretion, a substitute Finalist may be chosen.

After the Finalist representative’s participation in the live pitch competition, the Challenge Administrator pay the Finalist representative from each Phase 1 Finalist up to $1,000 to reimburse the Finalist for its reasonable documented travel, room and food expenses to attend the pitch competition.  Any expenses incurred by a Finalist above $1,000 must be borne by the Finalist.

NOTICE TO FINALISTS. Finalists will be notified via e-mail at the e-mail address provided on the Official Entry Form for the individual/Team on or about Friday, June 22, 2018.  A representative for each Finalist must complete paperwork (to confirm their eligibility and intention to attend the Live Presentation) within forty eight (48) hours of the notification e-mail being sent. Any Finalist not returning the required paperwork within forty eight (48) hours will be disqualified and will have their status as a Finalist rescinded. If the notification is returned as undeliverable, if a Finalist is determined to be ineligible or a Finalist has not complied with these Rules, that Finalist will be disqualified.  Another Finalist may be selected for each disqualified Finalist and notified as promptly as circumstances allow.


Phase 2 - Live Crowd Challenge

Phase 2 of the Contest is comprised of a Live Presentation competition scheduled to take place on Thursday, June 28, 2018 in Boston, Massachusetts, USA.  All Phase 1 Finalists must participate in the Phase 2 Live Presentation in person in order to be considered for a prize.  Each Individual Entrant or each Team representative Entrant will be given four (4) minutes to speak and up to four (4) minutes for questions and answers from the Phase 2 Judges.

Judging During Phase 2

Winners will be selected based on the same judging criteria used in Phase 1.  In the case of a tie, the Challenge Administrator shall make the final determination. 

All judging is final at the sole discretion of the Judges and subject to review only by the Challenge Administrator.

WINNERS ARE RESPONSIBLE FOR REPORTING AND PAYING ANY INCOME TAXES OR OTHER TAXES THAT MAY APPLY TO ACCEPTING THE ABOVE-DESCRIBED PRIZES.  SPONSOR IS NOT RESPONSIBLE FOR ANY SUCH TAXES.  Winners will be required to submit completed W-9 forms and completed Affidavits of Eligibility and Liability/Publicity Release forms before Prizes will be awarded.  Refusal or failure to sign and return the Affidavit of Eligibility and Liability/Publicity Release Form within fourteen (14) days from first attempted notification will result in forfeiture of the Prize.  Except where prohibited by law, acceptance of the Prize constitutes Winner’s consent to use his/her name, likeness, and biographical data for Sponsor’s promotional purposes without additional compensation.

At the time of the judging, extra alternate Finalists/Winners may be selected.  Such alternate Winners may receive a Prize if the originally selected Winner is disqualified or otherwise determined to be ineligible.  If any correspondence of the Challenge or any Prize is returned as undeliverable, the corresponding Prize will be forfeited and will be awarded to an alternate Winner.  Should a winner make any false statement(s) in any document referenced above, the Winner will be required to promptly return to Challenge Administrator his/her Prize.  Any unclaimed Prizes will be awarded as Challenge Administrator deems appropriate.  In the event there is a dispute regarding an Entrant’s identity, the Prize will be awarded as Challenge Administrator deems appropriate.

  1. OFFICIAL CHALLENGE RULES. These are the Official Challenge Rules.  By submitting an Entry to the Challenge, each Entrant (including individuals and Team Members) agrees to be bound by these Official Challenge Rules and the decisions of the Judges and the Challenge Administrator.  All decisions of the Challenge Administrator are final.  Capitalized terms are defined in section 15 below. 

The official language of the AMA’s IHMI Challenge is English. As such, all Entries must be completed in English, each Team Leader must write and speak fluent English during any and all presentations conducted as part of the AMA’s IHMI Challenge.

By providing contact information, each Entrant consents to having the Challenge Administrator send relevant Challenge-related information to the Entrant by telephone, fax, email, text, instant message or other means.  Each Entrant explicitly consents to receiving calls, faxes, texts from the Challenge Administrator using an Automatic Telephone Dialing System (as defined by the Telephone Consumer Protection Act).  

These rules shall be interpreted and construed in accordance with and shall be governed by the laws of the United States of America (“U.S.”) and the internal laws of the State of Illinois without reference to choice of law provisions and by the English language as it is used in the U.S.  Void where prohibited.    

Participation is subject to all federal, state and local laws and regulations. Void where prohibited or restricted by law. Entrant is responsible for checking applicable laws and regulations in Entrant’s jurisdiction before participating in the Challenge to make sure that Entrant’s participation is legal. Entry into the Challenge does not constitute Entry into any other Challenge or promotion, including, without limitation, other similar programs or promotions offered by the Challenge Administrator or the Challenge Sponsor. Entrant is responsible for abiding by Entrant’s employer's policies regarding participation in the Challenge.  Challenge Administrator disclaims any and all liability or responsibility for disputes arising between Entrant and Entrant’s employer related to the Challenge.

At the sole discretion of the Challenge Administrator, the Challenge may be suspended, cancelled or terminated suspension or terminated for any reason or no reason at all.  If the Challenge Administrator decides to terminate the Challenge,  the Challenge Administrator may, in its discretion, to decide to award prizes based on Entries received as of the date of termination, decide not to award any prizes or take other action at its sole discretion.

  1. INTELLECTUAL PROPERTY RIGHTS. By submitting an Entry, Entrant grants Challenge Administrator certain limited rights as set forth in these Official Challenge Rules.  Entrant is not granting Challenge Administrator any rights to any patents or pending patent applications related to the technology and/or innovations described in Entrant’s Entry.

In addition to the intellectual property rights representations Entrant makes in section 12 below, Entrant represents and warrants that Entrant has the right to publicly post all content, audiovisual works and other materials on the Challenge website and grants to the Challenge Administrator the right to publicly post such content.  Entrant further grants to  viewers on the Challenge website the right to review, comment and vote on Entrant’s Entry in accordance with the Terms of Use of the Challenge Website.  Entrant also grants Challenge Administrator the right to post Challenge Administrator-edited information describing Entrant’s Entry and any videos, diagrams or images that Entrants may have submitted in connection with the Challenge. 

In the event the Challenge Administrator receives any third party claims that an Entrant’s Entry violates any third party’s intellectual property rights, the Challenge Administrator, at its discretion, may (a) disqualify the Entry; (b) allow the Entry to proceed in the competition; or (c) suspend the Entry while the Challenge Administrator considers the third party’s claims. 

Entrant acknowledges and agrees that nothing in these Rules grants Entrant a right or license to use Challenge Administrator or Challenge Sponsor’s name or any of Challenge Administrator’s/Sponsor’s trademarks or service marks. Entrant grants to Challenge Administrator the right to include Entrant’s company name (if Entrant’s Entry is from a company) as an Entrant, and to refer to Entrant’s Entry on the Challenge website and in materials related to Sponsor’s promotion of the Challenge.  Other than these uses, Entrant is not granting Challenge Administrator any rights to Entrant’s trademarks.

  1. NO CONFIDENTIAL INFORMATION / NO CONFIDENTIAL RELATIONSHIP. Challenge Administrator does not wish to receive or hold any submitted materials “in confidence” and accordingly it is agreed that, with respect to Entrant’s Entry, no confidential relationship or obligation of secrecy is established between Entrant, Sponsor, or anyone with an ownership interest in Entrant’s Entry.

Nothing in this Challenge requires Entrant to negotiate or do business with Challenge Administrator or Challenge Sponsor.  Entrant is free to discuss Entrant’s Entry and the ideas or technologies that it contains with other parties and Entrant is free to contract with any third parties as long as Entrant does not sign any agreement or undertake any obligations that conflict with these Official Challenge Rules regarding Entrant’s Entry. For the purpose of clarity, Entrant acknowledges that the intent of the Challenge is to promote innovative solutions in the organization and use of health care data. Entrant’s participation in the Challenge does not create an obligation on Challenge Administrator’s or Challenge Sponsor’s parts to enter into any further business relationship or to sign any commercial agreement or to endorse or promote Entrant’s solution in any way.

  1. RELEASES/DISCLAIMERS. As a condition of entering, Entrant(s) agree: (a) to release Challenge Administrator/Sponsor, Judges, their affiliates, retailers, sales representatives, distributors, and each of their officers, directors, employees, representatives and agents from any and all liability, loss or damage incurred with respect to the awarding, receipt, possession, and/or use or misuse of any Prize, (b) Entrants waive all rights to claim, punitive, incidental, consequential, or any other damages; (c) all causes of action arising out of or connected with this Challenge, or any Prize awarded, shall be resolved individually, without resort to any form of class action; (d) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court costs; (e) all issues and question concerning the construction, validity, interpretation and enforceability of these Challenge Rules, Entrant’s rights and obligations, or the rights and obligations of Challenge Administrator in connection with the Challenge, shall be governed by, and construed in accordance with, the laws of State of Illinois, without giving effect to any choice of law or conflict of law rules;  and (f) Entrants consent to the jurisdiction and venue of the federal, state and local courts located in Cook County Illinois.

By entering the Challenge, Entrants acknowledge the Challenge Administrator or the Challenge Sponsor, their directors, employees or agents are not responsible for errors, problems or malfunctions relating to or in connection with the Challenge, including without limitation, errors, problems or malfunctions which may occur in connection with the administration of the Challenge, the announcement of the Prizes, the processing of entries or in any Challenge-related materials; or for transactions that are lost, misdirected, or fail to be entered into the processing system for any reason; or are processed, reported, or transmitted late or incorrectly; or are lost for any reason, including computer, telephonic, paper-transfer, or human error, or electronic, computer, or telephonic malfunction, damage, error, omission, interruption, defect, delay in operation or transmission, or any combination thereof. Any and all warranties and/or guarantees regarding a Prize (if any) are subject to the Challenge Sponsor’s terms therefor, and the Winner(s) agrees to look solely to the Challenge Sponsor for any such warranty and/or guarantee.

NO SPONSOR OR ADMINISTRATOR RESPONSIBILITY FOR SAME OR SIMILAR ENTRIES. Entrant acknowledges that multiple participants may submit Entries that contain concepts, ideas, innovations or technologies similar to Entrant’s Entry and that Sponsor and Challenge Administrator, their subsidiaries and business partners may already be investigating or developing solutions or business activities that are related or similar to those that Entrant may disclose in Entrant’s Entry. Entrant further acknowledges and agrees that Sponsor/Challenge Administrator’s action with respect to another Entry, even if similar to Entrant’s Entry, shall not create in Sponsor/Challenge Administrator any liability to Entrant or others. Further, Sponsor/Challenge Administrator are not and shall not be restricted in any way from pursuing, developing, or commercializing, in any way that Sponsor/Challenge Administrator see fit, independent of Entrant and at Sponsor/Adminstrator’s sole discretion, any technology that is created independent of Entrant’s Entry.  Entrant acknowledges Sponsor/Challenge Administrator is not obligated to take any action whatsoever with regard to Entrant’s Entry.

By entering the Challenge Entrant waives all rights to seek injunctive or equitable relief, or to claim punitive, incidental or consequential damages, or attorneys’ fees.

Challenge Administrator reserves the right, in its sole discretion to cancel or suspend this Challenge, or randomly award the Prizes from among all eligible Entries or award no Prizes should fraud, virus, bugs or other causes beyond the control of Challenge Administrator corrupt the administration, security or proper play of the Challenge.  

Should multiple users of the same e-mail account enter the Challenge and a dispute thereafter arise regarding the identity of Entrant, the authorized subscriber of said e-mail account at the time of Entry will be considered the Entrant.  “Authorized account subscriber” is defined as the natural person who is assigned an email address by an Internet access provider, on-line service provider or other organization which is responsible for assignment e-mail address or the domain associated with the submitted e-mail address. Please see Challenge Administrator’s website's privacy policy for details of our policy regarding the personal information collected in connection with this Challenge.  Any potential Winner may be requested to provide Challenge Administrator with proof that such Winner is the authorized account holder of the email address associated with winning Entry.

All Entrants must have a valid email address.  Challenge Administrator reserves the right at its sole discretion, to disqualify any individual (and all of his or her Challenge Entries) who tampers with the entry process.  Automated entries are prohibited, and any use of such automated devices will cause disqualification.       

All trademarks are the property of their respective owners. 

  1. PUBLICITY RIGHTS / LIMITED PRIVACY. By participating in the Challenge, in addition to any other grants granted herein or which may be granted in another agreement with Sponsor, Entrant hereby irrevocably and perpetually (a) grants to the Challenge Administrator and the Challenge Sponsor (and their affiliates, subsidiaries, licensees and agents) the right to use Entrant’s name(s), likeness(es), image(s) and biographical information in any and all media or format for any purpose including, without limitation, advertising and promotional purposes relating to the Challenge in any and all locations worldwide without any payment or further approval; and (b) releases Challenge Administrator from any liability with respect thereto.  Entrant acknowledges Entrant’s privacy rights will be limited in the Challenge.

Any compromise to the fair and proper conduct of this Challenge by an Entrant may result in the disqualification of a Entrant’s Entry, suspension or termination of the Challenge, decision not to award any prizes or other remedial action, at the sole discretion of Challenge Administrator.

  1. ENTRANT’S REPRESENTATIONS AND WARRANTIES REGARDING ENTRANT’S SUBMISSIONS. By participating in the Challenge and submitting an Entry, Entrant represents and warrants that all information Entrant enters on the Challenge Website is true, accurate and complete to the best of Entrant’s knowledge, that Entrant has the right and authority to submit the Entry on Entrant’s own behalf, Entrant has secured all necessary consents and provided all necessary attributions with respect to artists, musicians or others whose intellectual property or creative content is included in Entrant’s Entry, that Entrant is not aware of any third party claims which contradict Entrant’s representations made in this Challenge; and that Entrant’s Entry:

(a) is Entrant’s own original work, or is used by permission with full and proper credit given within Entrant’s Entry;

(b) does not contain confidential information or trade secrets (Entrant’s or anyone else’s);

(c) does not violate or infringe upon the patent rights, industrial design rights, copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity;

(d) does not contain malicious code, such as viruses, timebombs, cancelbots, worms, Trojan horses or other potentially harmful programs or other material or information;

(e) does not and will not violate any applicable law, statute, ordinance, rule or regulation; and

(f) does not trigger any reporting or royalty obligation to any third party. 

  1. ENTRANT’S OBLIGATION TO MONITOR THE CHALLENGE WEBSITE FOR RULES CHANGES, ADDITIONS OR CLARIFICATIONS. The Challenge Administrator has made significant effort to develop fair and just competition rules. If the Challenge Administrator deems it necessary, rules clarifications, additions or changes may occur, and will be administered with the goal of fairness for all currently registered Entrants. Such changes shall be documented and disseminated via the Challenge website ( Failure to adopt or follow such additional rules or requirements shall be grounds to disqualify an Entry from the Challenge. It is the responsibility of the  Entrants  to monitor the website and comply with all rules and to be aware of all FAQ’s and Answers affecting the competition. These Official Challenge Rules govern over any other Challenge information available including FAQ’s, webinar commentary, etc.
  2. INDEMNIFICATION. By participating in the Challenge, Entrant agrees to release, indemnify and hold harmless Challenge Administrator and Judges, and their respective affiliates, subsidiaries, as applicable, and each of their respective agents, representatives, officers, directors, shareholders, and employees (collectively, “Administration Entities”) from and against any injuries, losses, damages, claims, actions and any liability of any kind resulting from or arising out of Entrant’s participation in or association with the Challenge. 


Challenge: American Medical Association Health Care Interoperability and Innovation Challenge

Challenge Entry Period: The period between April 6, 2018 and June 7, 2018 (or as subsequently re-scheduled by the Challenge Administrator). See section 1 for more details.

Challenge Judging Period:  The period between June 8, 2018 and June 18, 2018.  See section 1 for more details.

Challenge Judges:  See “Judges”

Challenge Rules:  See “Official Challenge Rules”

Challenge Website: The website located at

Direct Family Member: parent, son, daughter or sibling.

Entrant: an Individual or Team which fully completes and submits an Official Entry Form in the Challenge.

Entry:  See “Official Entry”.

Entry Form: See “Official Entry Form”.

Entry Requirements: required information which are marked with an asterisk (*) in the Entry Form.

Finalist: an Entrant (whether an Individual or a Team) whose Entry is chosen to compete in the Phase 2 Live Presentation in the Challenge. 

Google Cloud Credits:  Credits issued by Google, LLC. valid to pay for Google Cloud Platform Services. Credits are valid for one (1) calendar year from date of issue.

IHMI Crowd Challenge Showcase:  the website hosted on behalf of the Challenge Administrator where each Qualified Entry will be posted.   See section 5 for more details.

Individual: A living person or a sole proprietorship.

Judges: Individuals chosen by the Challenge Administrator to evaluate Official Entries based upon stipulated judging criteria.

Live Presentation: A competition between Finalists in which each Entrant (whether an individual or Team representative) will be given four (4) minutes to speak and four (4) minutes for questions and answers from the Judges.

Official Challenge Rules: the set of rules governing the Challenge.

Official Entry Form: the Official Entry Form on the Challenge website. 

Official Entry: an Official Entry Form completed by an Entrant along with any supporting materials, including but not limited to, diagrams, videos, and drawings 

Prize: the awards given as reward to the Entrant who submits a Qualified Entry or the reward given to the first, second or third place Winner of the Challenge.

Qualified Entry: A completed Entry which, in the Challenge Administrator’s sole judgment, satisfactorily completes all fields in the Official Entry Form.  See section 5 for details.

Challenge Administrator:  American Medical Association. 

Challenge Sponsor: Google Cloud

Start Up Entities: An Individual or Team which has received less than $5 million in funding and less than $500,000 in annual revenue (either before or during the Challenge).

Team: A group of Individuals who together submit an Entry in the Challenge.  The Team Members consist of the Individuals listed on a properly completed Official Entry Form for the Team.

Team Leader: the person in charge of making decisions on behalf of a Team entered into the AMA’s IHMI Challenge.  A Team’s Team Leader will be identified on a Team’s completed Official Entry. 

Team Member: a person belonging to a group of Individuals who together submit an Entry in the Challenge.

Winner: an Entrant (whether an individual or Team) which wins a prize according to the Official Challenge Rules.

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